♫
Jingle
Original music created to give a brand memory, personality and presence.
behind the brand
It all started with Pluto.
A dog, a personality and the spark behind a name created for a studio that believes a strong brand should also be recognizable with your eyes closed.
Discover the storyscroll
Why Plutonica?
Supersonic personality that marks its territory.
Plutonica was created to treat sound as identity, not as a detail added at the end of a project. The idea was to build a name with presence, memory and personality.
And the name almost appeared by itself: Pluto + supersonic. Pluto brought the personality. Supersonic brought the sound and motion.
SUPERSONIC
=
Pluto + supersonic
Personality turned into
Personality turned into
sound and motion.
At Plutonica, we believe a brand can have a sonic personality too. A distinctive way of sounding that can be recognized before the brand even appears.
That is where rhythm, voice, frequency and motion come in: elements that turn sound into identity and help a brand claim its own territory.
Sound identity
Your brand also has a voice.
You recognize some brands before you even see the logo. Sometimes a few seconds are enough: a sequence of notes, an effect, a voice or a rhythm.
Just as color, typography and symbols build a visual identity, sound creates recognition, memory and personality. That is Plutonica’s territory.
What we do
Four ways to give a brand its sound.
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Spot
Audio pieces for campaigns and retail, from the initial idea to final production.
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Sonic Logo
The brand’s sonic signature. Short, distinctive and recognizable.
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Sound Branding
A coherent sound system built to create recognition across different touchpoints.
How we think
We sniff out what makes your brand unique.
Some brands sound sophisticated. Others sound fast, playful, human, technological, approachable or powerful. Our job is to discover what that personality sounds like and turn it into a system that follows the brand across different touchpoints.
Sound identity is not about choosing a little tune.
It is about building recognition.
It is about building recognition.
PLUTO / OFFICIAL MASCOT
The mascot
Brazil's most supersonic caramel dog.
This is Pluto. A true Brazilian caramel dog, inspiration for the name and Plutonica's mascot. Curious, full of personality and with an instinct for what makes a brand unique.
Pluto represents curiosity, personality and one very specific Plutonica trait: sniffing out what makes a brand unique.
Pluto in motion
Personality never stands still.
The Pluto who inspires the brand is curious, alert and always moving. That is where his personality meets the idea of supersonic.
Ready to be heard?